2min chapter

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TikTok planning to build US fulfillment centers + Liquid Death CEO Mike Cessario | E1584

This Week in Startups

CHAPTER

Water in a Can

"We go and spend 60 grand to make something, but we never spent more than five before. You put this high production value thing on Instagram," he says. "It's like, that thing we spent all this money on performed one tenth of the thing we shot with an iPhone last week" He adds: "Sometimes there's those moments where like, oh, right, let's get back."

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