3min chapter

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How to get a raise (according to Dan Pink)

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CHAPTER

Rhyming Can Help With Your Pictures

Studies show that rhymes are more memorable and persuasive. O.J.'s lawyer ended his closing statement with a rhyme at the end of the Simpson trial. Ronald Reagan used questions to get people thinking about the economy before 1980 election. Questions can also make you seem active in your pitch rather than passive.

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