The Manager’s Playbook 023: Nick Groff - Billie Eilish, MGK, Jacob Collier, Avicii, A&R, Artist Development, Major Labels, Fan Engagement & The Manager's Role
The Manager's Playbook
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Navigating A&R in the Music Industry
This chapter examines the multifaceted role of A&R representatives within major record labels, contrasting traditional artist development with modern, data-driven approaches. It highlights the importance of finding a balance between fostering creativity in artists and navigating the commercial challenges of the music business. The discussion also covers the impact of platforms like TikTok on artist leverage and the evolving landscape of artist management in the industry.
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