Uncensored CMO cover image

Mark Ritson on the best campaign of the year, Britain's favourite pint & why being different still matters

Uncensored CMO

CHAPTER

Exploring the History and Reformulation of Luca's Aid

Discover the history and transformation of Luca's Aid, a UK drink that underwent reformulation due to government regulations on sugar content, and how understanding a brand's history can shape its strategy.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner