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Mark Ritson on the best campaign of the year, Britain's favourite pint & why being different still matters
Uncensored CMO
Exploring the History and Reformulation of Luca's Aid
Discover the history and transformation of Luca's Aid, a UK drink that underwent reformulation due to government regulations on sugar content, and how understanding a brand's history can shape its strategy.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode