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2min chapter
Hinge: Justin McLeod (2021)
How I Built This with Guy Raz
How to Make Money With a Hard Paywall Business
We had this thesis that the serious dating websites are all what are called hard paywall businesses. We were like we're gonna create a hard paywall app but it's gonna have a millennial sized price of 999 a month and that gave you like basically unlimited no just access to the platform got you. It was such a mess because the market the market for dating apps is like sort of like podcastslike people are used to free dating apps all of a sudden you're coming on saying how to pay. That was a totally wrong thesis so people were not willing to pay and then we had to give people free trials, which didn't work either.
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