Product evolution: roll‑on breakout

Retired exec turned Amazon seller! Hear how our guest scaled his hemp brand, boosted sales with listing upgrades, and turned mentorship into massive growth after his Scale Stories by Helium 10 episode.

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David Mead, a seasoned professional with nearly five decades of experience in the electric utility sector, shares his extraordinary leap into the world of e-commerce. After experiencing the benefits of a hemp-based pain relief product, he embarked on an unexpected entrepreneurial path, purchasing a hemp seed oil company, which has since flourished under his leadership.

Listeners will learn how David, working in conjunction with his Scale Stories mentors, made strategic decisions that propelled his brand, InMotion Products, to remarkable success. By upgrading product images and refining the brand narrative, his company not only witnessed a surge in sales but also faced the enviable challenge of stock shortages. David's story underscores the significance of mentorship and collaboration, highlighting how external expertise in areas like Amazon advertising catalyzed growth and prevented him from feeling isolated in the e-commerce landscape.

Through candid conversations, the episode sheds light on the crucial role of innovation and adaptability in brand management. David's humility in seeking external insights and his emphasis on data-driven strategies offer invaluable lessons for any business owner aiming to rejuvenate stagnant sales. Whether you're an established seller or just starting out, the strategies discussed, backed by tools like Helium 10, reveal how minor adjustments can lead to significant business growth. Join us for a compelling discussion that promises not only to inspire but also to equip listeners with actionable insights for e-commerce success.

In episode 721 of the Serious Sellers Podcast, Bradley and David discuss:

• 05:50 - Motivation for E-Commerce After Retirement
• 09:01 - Exploring Paths to E-Commerce Success
• 12:31 - Sales Breakdown and Online Platforms
• 16:01 - Business Growth Through Product Innovation
• 20:50 - Learning E-Commerce Selling on YouTube
• 23:58 - Brand Growth Through Collaboration and Innovation
• 25:49 - Significant Sales Increase Through Listing Optimization
• 31:36 - Expanding Market Reach for a CBD Product
• 37:58 - David Discusses Brand Growth