Episode 211: Selling as a Freight Broker vs. as a Motor Carrier
Freight 360
00:00
Maximizing Value in Freight Industry Partnerships
Exploring effective questioning strategies to broaden customer perspectives, validating preferences, and engaging potential business partners in the transportation industry. Comparing asset-based carriers and brokers, emphasizing collaboration for efficient market function. Highlighting the interdependency and unique advantages of carriers and brokers in navigating industry challenges.
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