S2 E55 - Launching a Successful Demand Gen Program | Grant Duncan
Stacking Growth | The B2B Marketing Podcast
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Do You Have a Payback Period?
Most of our clients we usually keep it pretty simple and just stay at the adcack level if they want us to include marketing costs we will too. Usually say healthy payback period nine to 12 months or so because when you think about most contracts they usually are about one year. If you're looking at a three-month payback period i'd say you're leaving money on the table.
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