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#2: Zaid Hisham – Life as a User Experience Problem

The Josh Boone Show

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Kmart? Is It a Good Idea?

"I'll spend way more money at Jama Juice than I will at like Kmart," he says. "Sketchers was the first store that I ever went into where the whole concept behind the store was there is no customer service." He recalls waiting in line for 20 minutes to try on a pair of Sketchers.

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