
EP 28 - Producing High-Converting Ad Creative At Scale, Facebook's Advantage+, and More
Adspend with Ash Melwani and Rabah Rahil
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Brand Scaling - How to Test 600 a Month
When it comes down to it, you need to have like a solid feedback loop, what your entire team like. One of the biggest ways we've been able to really help brand scale is to consistently be testing on a weekly basis. And I've been noticing that because kind of going back to when we were talking about the advantage plusIt almost seems like things fatigue like all of a sudden instead of gradually now. It was literally one day to the next, CPA is went up 30% without any changes. Facebook forgot who they were trying to target. Now you got to like re re bind your your core audience.
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