Understanding AI Capabilities in Marketing

In a survey by IBM, 3,000 CEOs said technological factors were the number one concern for their enterprises over the next two to three years. As a result, 60% say they’re accelerating digital transformation efforts.

This should be good news for CMOs. According to research from The CMO Council, the majority of the C-suite says the essential role of a CMO is to be a digital transformation leader. As companies go all-in on digital transformation driven from the top, CMOs should stand to benefit. But are CMOs prepared? 

In this week’s episode, Paul and Mike break down some key findings from our AI for CMOs report, discuss opportunities for CMOs and marketing leaders, and more.