75: User Personas
How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem
Marketing Is an Alignment Exercise
Brad: There are many ways to chop down a tree and today we are becoming lumberjacks in the world of personas. We find personally that when people are asking the same questions it means that we didn't adjust for that persona. So with that in mind and being respectful anyone else was a question please raise your hand or send a message you now have confirmation this is a real show where people actually listen It's not crazy product managers listening it's what we do but I'd like to introduce Jeff to the opportunity to participate in this next round because let's be honest marketing is an alignment exercise that goes where product goes and we're marketing starts where marketing goes and more product starts.
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