20min chapter

The CPG Guys cover image

Amazon Accelerate Recap with Allume Group's Andrea K. Leigh

The CPG Guys

CHAPTER

From Podcast to Million Dollar Sales: A Black Woman Entrepreneur's Journey

This chapter explores the inspiring story of a black woman entrepreneur from Nigeria who started a podcast, opened a facility with state-of-the-art production equipment, and achieved a million dollars in sales with her food company. It discusses the challenges she faced when meeting with biased buyers and how Amazon helped her bypass these biases. The chapter also emphasizes the importance of not limiting decisions based on demographics and presents an interesting analogy involving Greek yogurt.

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