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160: Why Does Self-Help Make You Feel Terrible? | Deep Dive
The Jordan Harbinger Show
The Importance of Identifying a Product
What really struck me when I watched it was what these guys were selling and what they were selling in a way was very clear. The deeper product they were selling was exclusivity, aspirational living. But even if it exists, how vague and amorphous was the like deeper product that they were selling? It's so interesting because you talk to the average person who bought tickets for a fire festival...I bet a lot of those people are not completely stupid.
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