How Tecovas’ CMO Uses Product to Unlock New Markets
Ecommerce Playbook: Numbers, Struggles & Growth
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Navigating Customer Engagement and Market Expansion
This chapter explores strategies for managing inventory and customer acquisition as brands transition into a new year. It highlights the importance of balancing new and existing customer needs while leveraging innovative marketing approaches to foster brand recognition. Additionally, the discussion covers Tecovas' growth strategies, including their expansion into the workwear market and the cultural resurgence of Western fashion among younger generations.
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