The Importance of Personalization in Sales

Chris Bogue: Sales is a numbers game. And at some point you do you can't personalize everything. The less decision making powers the person has, the more they are probably just a cog in the wheel who's designed to not let you through. So that's actually a person where knowing a little bit about them, a little bit of sweet talk, alittle bit of chit chat, that's actually much more valuable there. But yeah, I'll send connection requests just being like, hey, I see you're talking about blank and I love connecting with people who are focused on that.