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The Psychology of Comparison
When we stop comparing ourselves to other people, this interesting feeling creeps in of like hostility and derogation. Advertisers understand how to create something that seems within the realm of attainability but aspirational enough to make you wonder if you're good enough. As long as continuing to compare ourselves to someone else brings unpleasant feelings, then stopping to compare ourselves will invite these other unpleasant feelings,. But they're more manageable.