S3 Ep:27 The PPC Trick Every Investor Needs w/ Michael McDonald
Leads2Deals
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Maximizing Lead Conversion in PPC Advertising
This chapter explores strategies for effectively utilizing ad extensions, landing pages, and remarketing to enhance lead capture and conversion in Pay-Per-Click (PPC) advertising. It highlights the importance of nurturing potential leads and maintaining accountability within a remote sales team, stressing the need for systematic follow-ups and transparent performance metrics. The discussion also delves into innovative technologies like AI for analyzing sales calls to improve engagement and sales outcomes.
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