376: The nuances of pricing B2B software products
Global Product Management Talk
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The Nuance of Value
The offering model concept is how do we package the, in once sense, the minu of capabilities that we can provide customers into something that crates the most value for them. Iwer train opd on mys pricing. And a lot of that is to simplify sales conversations so tht they don't feel like this is just clogy and it seems different for every customer. The second nuance is that a two step value process is very important.
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