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E085: AppLovin and TV ads
OPERATORS
Strategic Approaches to TV Advertising
This chapter explores the contrasting advertising strategies on television and Meta platforms, focusing on the seasonal nature of TV ads versus the constant engagement on social media. It also examines creative tactics for enhancing ad visibility during high-stakes events like sports, including the purchase of additional airtime.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode