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Make Your Business Irresistible with Jeffrey Shaw
Entrepreneurs on Fire
The Power of Familiarity in Marketing and Branding
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Marketing and branding is to create an atmosphere that's familiarityofam to people. Some people might be more familiar in home depot than a hig and store, or vice versa. But you have to understand their perspective so you can then present yourself in a way that feels familiar. Third step is style. Style is the decision maker. It's it's please in the area of familiarity, but it's also very different. And that style is just a little more surface level.
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