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How Liver King Fooled The World With Great Marketing
Marketing Against The Grain
How Much Marketing Really Matters?
Marketing is much more than what you think. You lie to yourself by thinking this thing is more important than it actually is in the world because you fall in love with a story. When oftentimes it's just a story and the problem and the product aren't actually as important as you think. Shopify has a product called Shopify Pay, but when any Shopify merchant gives you a one click checkout adjacent, like maybe not completely one click, but pretty close experience on any of those Shopify merchants, right? Nobody talks about Shopify Pay. And they would actually need even to just cover their costs, 1.8 million. So so far away in terms of what they would
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