2min chapter

The Next Big Idea cover image

The Remarkable Power of Giving People More Than They Expect (2023)

The Next Big Idea

CHAPTER

The Art of Unreasonable Hospitality

This chapter tells the story of a couple's unforgettable encounter with a waiter named Elvis, whose thoughtful gesture on their wedding day embodies the principle of 'unreasonable hospitality.' The discussion further explores how this concept was cultivated at Eleven Madison Park, emphasizing the restaurant's goal of delivering joy through exceptional service and culinary experiences.

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