#407: How to Design Transformative Customer Experiences Using Business Storytelling
Business of Story
00:00
The Power of Crystal Clear Communication
With the ABT you cover all three bases of powerful storytelling including agreement, contradiction and consequence that our primal pattern seeking cause and effect decision-making, limbic, buying brain adores. Now you can be crystal clear with all of your messaging using the and but therefore agile narrative framework. You know how frustrating it is when your communications do not land right the first time? Well now you can avoid the who, what and I don't know of confusing communications.
Transcript
Play full episode
