Is Your AVR a Customer Experience Channel of Last Resort?

The customer care channel and the call center is a channel of last resort when they've tried the website I was as we've been explaining then they've tried to chat potentially got frustrated. How is that how is it best to take that into consideration when designing the AVR? Richard: You are at the very first step of a very long journey you have to do the hard work of looking at the analytics of thinking what are the customer pathing flows  when are they coming into chat when are they going to the IVRWhat are the types of things they're typically doing?"