Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Louis Frisina to discuss some of the most important topics for med spa and aesthetics practice owners, including effective marketing strategies, key insights for managing practices, and proven tactics for growth and improving profitability. This episode is filled with valuable advice that can help practice owners sharpen their business strategies! If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule About Louis Frisina of Build My Health (https://www.buildmybod.com/) Louis is a renowned biotechnology entrepreneur and aesthetics industry thought leader. Harvard-educated, with over 30 years of success discovering new markets, and founding, leading and building profitable $M and $B biotech ventures for companies such as Fisher Scientific International, Collagenesis, Q-Med Inc., Medicis Pharmaceutical Corporation, GynoPharma and more. He is an advisor to several private equity and hedge funds for M&A and capital raise. Louis discovered the aesthetic filler Restylane in Brazil, built the market and sold Restylane to Medicis for $160MM in the United States, and another $100 MM for Perlane and other NASHA injectable products.