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Twitter’s $5M Master Plan To Win Back Creators From Threads (#139)
Marketing Against The Grain
Twitter Blue: The Gold Standard for Creator Programs
Twitter has launched a new program to pay its creators. To be eligible for the ad revenue sharing, you must have more than 5 million impressions on your account each month in the last three months. This does not make me want to keep it because I'm nowhere near that amount of impressions. Twitter is basically saying one of the bets they're making says like platforms today are about personality. That personality led growth is becoming one of the core ways to grow.
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