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How to Monetize an Email List
Once somebody has a million email subscribers, what do you think is the best way to monetize it? Keep selling the ads, is it launch a product? Is it try to sell digital products? Or do you actually think it's like do everything? Well, are we going for cash flow or enterprise value? So that is the ultimate question, right? "What I see a lot of folks doing is actually optimizing for the cash flow," he says.