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5min chapter
Be The Most Interesting Brand In Your Market with Ross Simmonds
Marketing Against The Grain
The Evolution of Marketing
In the early days of web, you know what works. You're actually much more creative. And then as data becomes much more ubiquitous and visible, everyone diverts to the mean. Once you put a value on something, you take the magic away. We can't lose sight of the fact that the best stories still wint. The best story wins e so try to make this practical for everybody listening. This was actuallytha is yemit the exact point that i was going to make in terms of how we think about marketing.
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