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The Power of the Psychological Immune System
Harvard University psychologist Dan Gilbert says we're prone to rationalization. We unconsciously switch up our most basic preferences to fit the situations we find ourselves in, so that we end up feeling good about how ever things wound up. His research shows that even when we make a bad decision, it's unlikely our minds will realize that we made a bad decision because our psychological immune systems will be there cushioning the blow. The existence of a psychological immune system should also make us keen to make commitments generally.