This is Growth! cover image

Boost CX Personalisation by 225% using HubSppot, with Paul Weston GM of Product

This is Growth!

CHAPTER

Enhancing Customer Experience Through Integrated Data

This chapter emphasizes the critical role of data integration for customer experience leaders, revealing that only 35% feel their data is fully integrated. It highlights the benefits of using CRM platforms like HubSpot to enhance access to customer data, address integration challenges, and improve decision-making in CX strategies.

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