The Value Is So High That Cost Isn't Much of a Factor

"The value is so truly high on what we do that cost isn't much of a factor," he says. "I slept on the floor for over 15 years, I get it. I've been on welfare." But with that ratio thing and the price myth, you need to understand that the value part of our equation is so high,. It obscures all the costs involved, including the effort required to go gluten free and stay gluten free.