Intro

This time of the year lots of us will be setting new goals for the future. Be it getting fitter, reading more or even writing that novel we always suspected we had in us. But why do so many of us fail to see these plans through?

In this episode, we catch up Dr Ian Taylor a reader in motivational science based at Loughborough University.

He tells us why we are prone to setting goals that are too ambitious and why starting small is usually the best approach, why we shouldn’t worry if our routine drops off now and again, and why simply having willpower isn’t the be all and end all of reaching your targets, whatever they are.

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