Manufacturer P&Ls Under Pressure, with Chris Perry, Chief Learning Officer & Co-Founder at FirstMovr
Unpacking the Digital Shelf
00:00
E-Commerce: The Number One Growth Driver
In a world where e-comm, as we show a lot, I love these edge by essential charts that just highlight the global, local level. Over 60% of all growth is coming from e-commerce globally; over 90% of growth is either in e-commerce or influenced by digital and e-commerce. And when we think about some of our categories, we might still be in some of the early categories that are budding and growing in this space. We're talking almost 40% of global sales will be in e-comm,. Not to mention influence, which is what I kind of push over on the right here. It's the number one growth driver, but it's
Transcript
Play full episode
