Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing cover image

Creating a Club that truly matters - Stu Taggart, Illawarra Hawks

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

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From Rugby to Football: Transitions and Challenges

The chapter discusses the speaker's transition from rugby to working in the football Federation of Australia. They talk about the transferable knowledge between the sports and the challenges they faced in the job. They also discuss the foundational period for football and attending the 2002 FIFA World Cup as a fact-finding mission.

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