TIP106 : Influence and Pre-Suasion w/ Dr. Robert Cialdini (Business Podcast)
We Study Billionaires - The Investor’s Podcast Network
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The One Thing Most People Are Unaware Of
Chaudhini: In your new book, you bring up Daniel Kahneman's work with his book Thinking Fast and Slow. But in the book, you say that you were attending a conference where you heard him say that the one thing that most people were unaware of is this thing. Can you describe this and tell our audience about this event? You heard what he said. Chaudhani: Nothing is as important as you think it is while you are thinking about it. As soon as you begin focusing on something or thinking about it, now things that are related to that become more important to you.
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