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Why BUFFER Thinks About Traffic vs. Audience vs. Community ["Exceptions" Ep.6]

Unthinkable with Jay Acunzo

CHAPTER

Building Trust and Authority in a Social Media Company

buffer's blog has evolved from a general tenor to one that focuses on community. Brian peters is the strategic partnership's manager and hosts the brand's very popular podcast, the science of media. He talks about how Buffer pivoted away from traffic towards caring more about its audience. To find out how this works at buffer, i spoke to bryan peters.

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