i got an opportunity to really dive into the different organizations, or cross match groups of tinder, spent time with oka cupid. And i got to see what drives those businesses versus what drove plenty of fish. It's been really interesting in building snack and taking a bit more of a design first approach. I think amazon, i think we'll shift too, and they'll move. Ad, i think that. E vsmay, i say. Ouika, u x experience the ability to change amazon, to ange the cart concept and checking out with your cart.