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Lessons from Rushika Fernandopulle, Iora Health, on transforming healthcare by building new models of primary care

Pear Healthcare Playbook

CHAPTER

Ira Health: The Value Proposition

"I think if there's anyone in the world who should not be risk-averse, it's a doctor," Farber says. "You can get a job anywhere, right? Like you can pick up the phone and get a job being a clinical doctor in about 10 minutes." She adds that doctors are trapped in the fee for service system because they don't want to spend money on their patients' care. 'Last I checked, when I took my Hippocratic oath, I said I'd serve my patients, not the insurance company.'

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