Matt Bertulli (Lomi, Pela Case) Is All About Customer Experience
The Andrew Faris Podcast
00:00
Why UGC Doesn't Work for Lomi?
UGC is about making your product and brand relatable. When you sell something luxury or something to a high end customer, they do not believe themselves to be like the person they are watching. So there's a big difference between relatable and aspirational and advertising. There's a reason why Louis Vuitton never fucking runs at UGC yet.
Transcript
Play full episode
