RV 85 - Customer-Centric Marketing in B2B Growth | Rev Up Podcast
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The Cost of Inefficient Marketing
The resources and the infrastructure in order to be able to manage and try and make something out of those leads becomes a massive hidden cost. When you start getting into the big leagues you just get 30 million 50 million AR are the system fundamentally won't scale The inefficient is so bad you can't get enough leads and process them at an acceptable cost acquisition So eventually you're in a rare case where your product is so good that even if you run shitty marketing you can still grow.
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