How to Start a Spark

So low ACV, which is annual cost value. I would almost say I would prefer to try that on pay per click and retargeting if I really want to buy traffic. Because then there's so much more intent behind it or at least tight demographics. But the thing I like is if a bunch of people see it with display, right? They just go on cost per thousand views. What value is that to you? You know, that's the thing I struggle with as small, you know, small businesses without a lot of money to burn.