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17min chapter
Estado del eCommerce B2B 2024
Growth: el podcast de Product Hackers 馃殌
Transformaci贸n Digital en el B2B
Este cap铆tulo examina el crecimiento del eCommerce B2B, destacando que m谩s del 50% de las empresas obtienen una parte significativa de sus ingresos de canales digitales. Se analiza la transici贸n de la compra tradicional a un enfoque digital, as铆 como la importancia de educar a los clientes y las inversiones necesarias para competir. Adem谩s, se presentan las expectativas de crecimiento positivo en el sector, con un fuerte 茅nfasis en la necesidad de integrar estrategias digitales mientras se mantiene el papel de los comerciales.
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