If you don't have any reason to believe that they're going to exploit you, then yes, share as for what you want upfront and be direct about it. And most importantly, ask for what you really want, not for what you would be willing to settle for. Sometimes the desperateness or our level of desperation might be something that we want to share later as opposed to earlier. So sometimes when you get a deal, it's not the best deal, but you can always fall back on that deal.
How can we get better at negotiating? We hear from a butter maker and entrepreneur about a sensitive deal she recently navigated and then use that experience to draw out the principles and practices essential to any negotiation. Ashleigh Shelby Rosette, a professor who studies and teaches negotiations, gives advice on achieving our objectives in a deal, no matter the context.