4min chapter

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76. 6 overraskende lette måder at skrive tekster, der får dit salg til at eksplodere – allerede i dag – med Heine Aaen

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CHAPTER

Salgsteksternes Evolution

Dette kapitel undersøger udviklingen af salgstekster siden Anden verdenskrig og betydningen af ordvalg i reklamer. Det præsenterer også udfordringerne ved at skrive salgsfremmende tekster og vigtigheden af at fokusere på modtagerens behov frem for egen virksomhed.

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