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Meet the Queen of Kiwi: The 96-Year-Old Woman Who Transformed America's Produce Aisle (ENCORE)

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CHAPTER

Navigating the Challenges of Selling Unique Produce

This chapter explores the challenges of selling unique produce items, such as kumquats, to hesitant grocery buyers. It emphasizes the importance of overcoming objections through effective sampling and marketing strategies to entice customers to embrace new products.

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