LinkedIn - I'm Following You for Your Knowledge, for Your Insights

The familiarity thing doesn't even have to be like super strong. It's just like, Hey, you're a friendly familiar face who I see all the time in my feed and you share valuable knowledge that's unrelated to your category. TBS employed code no Brian for what I think 12 years after he got kicked off with the tonight show. If you go on Instagram and you look at TBS is a good example, the network TBS has 125,000 followers on Instagram.