Episode 230: Jordana Zeldin and Jonathan Mahan, Co-Founders of The Practice Lab: Deliberate Practice and The Improvement Zone
Sales Leadership Podcast
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The Origins of the Practice Lab
John Defterios: It just takes a bit of practice, right? Let's go. John defterios: This all started back when I was an executive at a company. He found that there was basically no overlap between what people were actually doing on their sales calls and what we were all being trained on. So he got really excited and said, well, if I'm going to be the seller that I want to be, I got to start practicing.
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