Emphasizing Patient Goals and Emotional Connections in Dental Consultations

In this episode, Matt and Andrew are joined by Chris Bowman. They delve into the crucial aspects of effective case presentation and communication within dental practices. They shed light on the lack of training in this area and its detrimental impact on practices without a structured approach. Discover why dentists often overlook case presentation, the resistance to role-playing, and the importance of reframing sales in dentistry as a consultative process to enhance patient care and treatment planning.