Butcher's perspective: consumer demand at high prices

An Alberta cattle producer has been steering his herd through years of drought and says it feels pretty good to have more 'jingle in his jeans' right now with record high beef prices. And a Winnipeg butcher says in spite of eye popping beef prices, his customers so far are still willing to fork over big bucks for the right cut. We speak with Sylvain Charlebois, a professor and senior director of the Agri-Food Analytics Lab at Dalhousie University, and a visiting scholar at McGill University about what’s fueling Canada’s soaring beef prices — and how that can change.